Not only does Jenessa, from cAperture, create beautiful fine art photographs from travel to landscapes, but she started her business like many of us do – in uncertainty. ” For me, it began as an off-handed comment from a friend: ‘Are you going to become a photographer? You should.’ It had never crossed my mind to take something I did purely from the love of photographs an make it into a business. I had always thought that photography and the arts weren’t something I could ever get into; that I’d ever be creative enough for. ‘Only one in a million are successful’ were my usual thoughts. However, those words, ‘You should’ kept rolling and rolling around in my head. I did my research, and took a leap. Here I am, taking my one in a million shot and going for the dream – and loving every minute.”
When I asked her about what her favorite part of being in business for herself was, she replied, “The thing I enjoy most about being in business is the unexpected creativity that business requires. How to present my photos, how to market my photos, how to ship my photos; all takes thought, creativity, and planning. It’s fulfilling to know that I put myself out there; that the choices I make, good or bad, are my choices and created by me.”
When we talked about the importance of handmade, Jenessa brought up the fact that her items are more “eye made.” I love that idea, and it’s so true! “Making things by hand is important because it fosters creativity, uniqueness, and variety, which otherwise might disappear in a world of 50 billion necklaces that look exactly like that, or 50 billion photos that look exactly like this. My work is less handmade and more ‘eye-made’ what I make comes from my eyes and mind and it is how I see the world, it isn’t how anyone else sees it- it is only mine. Your vision would be different and that diversity is a good thing.”
Her photographs really do stand out. Here are just a few examples, so you can see what I mean: